Federal Law That Mandates Special Education For Children...

In 1975, congress enacted the Education for All Handicapped Children Act (Kritzer, 2012, p. 53), which was later renamed the Individuals with Disabilities Education Act (IDEA). The Individuals with Disabilities Education Act is a federal law that mandates special education for children with disabilities. IDEA requires public schools to provide students with disabilities a Free Appropriate Public Education (FAPE) in the least restrictive environment (LRE). LRE requires school districts to educate students with disabilities in the regular classroom with appropriate supports to the maximum extent possible. The adoption and implementation of IDEA was a huge step towards educating all children with disabilities in the United States. The United States has a very consistent process in which students are identified as qualifying for special education services. It starts with a parental consent to an assessment plan. Within 60 days of being given parental permission, assessments are completed and an Individualized Educational Program (IEP) meeting is held. During this meeting the results are presented to the IEP team. An IEP team consists of parent(s), an administrator, school psychologist, special education teacher, general education teacher, school nurse, and other services providers as needed. After all of the assessment reports are presented the team decides whether the child has a disability and if he or she qualifies for special education services. If the childShow MoreRelatedTimothy W. V. Rochester School District Essay1599 Words   |  7 PagesDistrict Abstract The provision of resources to handicapped children is subject to a wide variety of federal and state laws and statutes. However, due the varied and spectacular range of disabilities and combination of disabilities it is often difficult to easily decide who should receive benefits and who should not. Often debated both within the court system, and without, is the subject of whether the child with a severe disability can actually benefit from the services and resources being allocatedRead MoreThe Education For All Handicapped Children Act977 Words   |  4 PagesThe Education for All Handicapped Children act or PL 94-142 was proposed and signed into law in 1975 and began its effect in 1978. Prior to this act there was no national educational adaptation programs for children with learning disabilities. PL 94-142 was the first opportunity the government provided in order to set equality and improvement measurements for all children and for trying to identify those who are eligible for special education. The federal government’s enactment of this law ledRead MoreThen and Now: the Changing Paradigms of Special Education Assessments1637 Words   |  7 PagesRunning head: SPECIAL EDUCATION ASSESSMENT Then and Now: The Changing Paradigms of Special Education Assessments Michelle Walker Grand Canyon University: September 12, 2012 Then and Now: The Changing Paradigms of Special Education Assessments All school aged children who are currently enrolled among the many school districts and systems ranging from, ages 3 to 21, have been provided with an enormous opportunity to have rights, which ensure these children to receive a FreeRead MoreSpecial Education Students: Inclusion vs Reality Essay1315 Words   |  6 Pagesas idiot, moron, and retard were once used as actual labels for disabled children in special education. â€Å"Prior to 1975, schools were not mandated to educate students with disabilities . . . . [Those with disabilities] were deemed to be uneducable and were barred from entering schools† (â€Å"Exceptional Students†). Federal and state laws, as well as mandates, now require schools to educate all children with disabilities in the least restrictive environment, to the maximum extent possible. TheRead MorePositive And Negative Aspects Of Special Education798 Words   |  4 Pagesregarding the field of special education. Some changes include; how students with disabilities are perceived in American society, the instructional practices of educators, and implementing federal legislation which address the needs of students with disabilities in public schools. These issues have impacted special education in both positive and negative ways. The purpose of this essay is to compare and contrast important positive and negative changes in special education. In addition, implementingRead MoreThe American With Disabilities Act971 Words   |  4 Pages The American with Disabilities Act was signed into law on July 26, 1990, by President George H.W. Bush. (Mayerson, 1992). According to Hallahan, Kauffm an, Pullen (2015, P, 14) â€Å"the ADA provides protection of the civil rights in the specific areas of employment, transportation, public, accommodation, State and local government, and telecommunication. According to Mayerson (1992, P1) â€Å"the ADA did not began at the signing ceremony at the White House, but it began in the communities, when parentsRead MoreHistory of Special Education1367 Words   |  6 PagesAbstract This paper will discuss the history of special education including a timeline of the significant events that happens in the history of special education. It would further discuss the laws associated with Individuals with Disabilities Education Act (IDEA). Furthermore, this paper will address the current and future challenges the laws have on special education. All children are created differently with different talents and abilities. Some are tall, others are short. Some are big, othersRead MoreAnnotated Table Of Contents : Forward And Preamble1331 Words   |  6 PagesContents: Forward and Preamble The VDEA has followed federal mandate that each state shall: 1) Ensure that any State rules, regulations, and policies relating to the IDEA ’04 conform to the requirements of the federal statute and regulations; 2) Identify in writing to local educational agencies located in the State and the Secretary of Education any such rule, regulation, or policy as a State-imposed requirement that is not required by the federal statute and regulations; and 3) Minimize the numberRead MoreFAPE Essay679 Words   |  3 Pagesthe U.S. Constitution/Fourteenth Amendment. The Individuals with Disabilities Act and Section 504 of the Rehabilitation Act of 1973 protect students who have been identified with disabilities. According to both IDEA and Section 504, all special education students must be educated in the least restrictive environment. The two provisions also mandate that that all children with disabilities receive a free and appropriate public education, which is referred to as FAPE. This essay will answer the questionRead MoreSchool District Policy Analysis: Schools Responsibility of Disabled Children629 Words   |  3 Pagesviolation of these rules, each district must also comply with federal education mandates. One of these national programs, the Individuals with Disabilities Education Act (IDEA), is designed to preserve the rights of disabled children by extending them additional protections and services within the public educatio n sector. The local Greene County School District is no exception and its official policies regarding the discipline of disabled children are heavily influenced by the directives of the IDEA act

Dickens Use of Symbolism in A Christmas Carol Essay example

Dickens Use of Symbolism in A Christmas Carol Charles Dickens wrote a large number of novels but this particular novella was very popular as it told the story of a typical Christmas in Victorian times. The word Scrooge derives from the character Scrooge in this novella, which proves that Dickens story really did make an impact on the reading public. In A Christmas Carol there are three main themes that would have been influenced by the times when Dickens was writing, the themes are: Poverty, ignorance and happiness (Christmas spirit). In the following paragraphs I am going to study the themes and see what symbolism is used. I am going to write about the symbols as I go through the†¦show more content†¦Later when Scrooge gets back to his lodging he is visited by the ghost of Jacob Marley who was wearing a massive chain made up of cashboxes, keys and some padlocks. This symbolises the slave labour that was going on at that time and how Scrooges money making is what is weighing him down. Jacob tells Scrooge that if he does not change his ways and mix with people in life then he must travel among them after death. He also warns him that he too wears a chain larger than his and that he will be visited by three spirits who will try to help him change his ways before it is too late. When Scrooge is visited by the first spirit (Christmas Past) he is shown things that had happened in his own past. The first thing he is shown is when he was a boy at boarding school and the second is when Scrooge is a young apprentice for Mr Fezziwig. Mr Fezziwig is described as: a large kind man whose jollity is infectious. He is best judged by the company he keeps - almost every deserving poor person is welcome at his ball. This symbolises the happiness felt for other people when Christmas comes around. Scrooge also tells us how Mr Fezziwig has the power to make people feel happy or unhappy. Scrooge has the same power but he and Fezziwig use it in opposite ways. TheShow MoreRelatedA Christmas Carol Essay1010 Words   |  5 PagesA Christmas Carol was written by Charles Dickens in 1843. Life for the lower class during this time was extremely hard because of enormous amounts of illnesses, young children worked and no education. A Christmas Carol was set in mid 19th century, during this time people had a really bad time; most of the people was unemployed and the people who were employed were paid deficiently, others were seasonal or casual, which meant they were when work was available so most of the families lived in povertyRead MoreSocial Criticism In A Christmas Carol By Charles Dickens765 Words   |  4 Pages Who is the man behind the world renowned classic, A Christmas Carol. Charles Dickens, born on February 7, 1812, spent the first nine years of his life living in southeast England with his father John, who was kind and likable man, although financially irresponsible. After moving to London, the twelve-year-old Dickens had his fath er arrested and set to debtors’ prison where his mother moved seven of their children, but arranged for Charles to live alone outside the prison. Charles spent three traumaticRead MoreEssay on The Personality of Scrooge1338 Words   |  6 PagesEbenezer Scrooge is the major character in the story, A Christmas Carol written by Charles Dickens. A Christmas Carol is about how a â€Å"cold-hearted, tight fisted, selfish† money grabbing man is offered an opportunity of a life time, to change his behaviour, attitude... to have a second chance in life. The theme of this novella is to look at the good you do in life and how it carries over after your death. The moral of the book is; People can make changes in their lives whenever they really wantRead MoreThe Personality of Scrooge Essay example1341 Words   |  6 PagesEbenezer Scrooge is the major character in the story, A Christmas Carol written by Charles Dickens. A Christmas Carol is about how a â€Å"cold-hearted, tight fisted, selfish† money grabbing man is offered an opportunity of a life time, to change his behaviour, attitude... to have a second chance in life. The theme of this novella is to look at the good you do in life and how it carries over after your death. The moral of the book is; People can make changes in their lives whenever they really wantRead MoreScrooges Transformation in Dickens A Christmas Carol Essay1319 Words   |  6 PagesEbenezer Scrooge is the major character in the story, A Christmas Carol written by Charles Dickens. A Christmas Carol is about how a â€Å"cold-hearted, tight fisted, selfish† money grabbing man is offered an opportunity of a life time, to change his behaviour, attitude... to have a second chance in life. The theme of this novel is to look at the good you do in life and how it carries over after your death. The moral of the book is; People can make changes in their lives whenever they really want toRead MoreCharles Dickens A Christmas Carol Essay922 Words   |  4 PagesCharles Dickens’ A Christmas Carol. In this literary classic, Dickens tells the story of Ebenezer Scrooge, a â€Å"tight fisted...covetous old sinner† (12). Through a series of hauntings by various Christmas ghosts, Scrooge realizes the error of his ways and changes completely into a warm-hearted, generous man. Scrooge’s tale is a familiar one; countless movies have been filmed, plays have been produced, and references made in other stories and television shows. Each rendition of A Christmas Carol providesRead MoreCharles Dickens was one of the Brightest and Most Influential Writers of His Time1325 Words   |  5 Pages The British writer Charles Dickens was one of the brightest and most inf luential people of his time. His many writings, including Great Expectations and A Christmas Carol, have been efficacious in many lives and have created a legacy of classics that will be read forever. Dickens, who was born in Portsmouth, England, was raised in a poor family, in which he had to work instead of attending school. Although not being able to go to school was detrimental to Charles, it gave him a chance to begin hisRead MoreAnalysis Of Thomas Foster Chapter Notes2486 Words   |  10 Pagesmeaning by relating it to Shakespearean writing or novels whether and individual recognizes it or not Chapter 6 †¦ Or the Bible †¢ Before the 20th century many people were extremely familiar with the Biblical passages, therefore allowing writers to use them as a common basis for a novel’s implicit meaning or the lesson they attempted to infuse †¢ Many of the bible stories had symbolic meanings o Innocence is lost in the garden when Eve is misled by the serpent o Many times an individual character willRead MoreHow Charles Dickens Portrays the Murder of Nancy in Oliver Twist2542 Words   |  11 PagesHow Charles Dickens Portrays the Murder of Nancy in Oliver Twist Oliver Twist was written by Charles Dickens. He was born on February 7th 1812in Landport which is situated in Portsmouth, England. He worked in a blacking factory where shoe polish is produced and Dickens job was to paste labels to the bottles of polish. The working conditions then were dreadfully poor, He was doing this job when he was 12 years old which meant that in those days children had little childhoodRead MoreHow to Read Lit Like a Prof Notes3608 Words   |  15 Pagesconscious of. The more consciously aware we are, the more alive the text becomes to us. d. If you don’t recognize the correspondences, it’s ok. If a story is no good, being based on Hamlet won’t save it. 6. When in Doubt, It’s from Shakespeare†¦ a. Writers use what is common in a culture as a kind of shorthand. Shakespeare is pervasive, so he is frequently echoed. b. See plays as a pattern, either in plot or theme or both. Examples: i. Hamlet: heroic character, revenge, indecision, melancholy nature ii. Henry

The Requirements of Sfas 116 117 Their Effect on Financial Statements free essay sample

- The Requirements of SFAS 116 and 117 and its effect on the financial statements The Statement of Financial Accounting Standards (SFAS) 116 and 117 are standards set for not- for-profit and non-governmental entities. The standards account for contributions and financial statement presentation (Granof, Khumawala, 2011). SFAS 116 defines how contributions are designated. Contributions can have donor-imposed restrictions.The standard defines three types of designations: 1. Permanently Restricted – The asset is specific by the donor, the principal is permanently restricted, but the income is available for use. 2. Temporarily restricted – The asset is restricted by purpose and time. The donor places the restrictions on the asset. The donor may request the asset be used for a specified purpose or time once the purpose or time has been fulfilled restriction is lifted. 3.Unrestricted – If the donor does not place any restrictions on the asset the asset is unrestricted. SFAS 117 clarifies the reporting of contributions for not-for-profit organizations on their financial statements. We will write a custom essay sample on The Requirements of Sfas 116 117 Their Effect on Financial Statements or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The standard requires three financial statements for not-for-profit entities: 1. Statement of Financial Position – essentially a Balance Sheet 2. Statement of Activities – SFAS 117 directs the revenues and expenses on the statement of activities focus on the organization as a whole versus individual funds. Gains and losses recognized on investments must be broken out from other assets. 3. Statement of Cash Flows Not-for-profit organizations need to be familiar with the changes that relate to SFAS 116 and 117 to be in compliance and to ensure the organization is reporting contributions correctly. References: Granof, Michael H. , Khumawala, Saleha B. , (2011). Government and Not-For-Profit Accounting (5th ed. ). River City, NJ: John Wiley Sons, Inc.

Case Analysis on Are They Ready to Put Avocado on Their Face Essay Example

Case Analysis on Are They Ready to Put Avocado on Their Face? Paper I. Point of View The point of view of Mr. Ricky Bautista, president of Vive Chem Philippines (VCP), and Mr. Willy Tan, King Matches Corporation’s product manager, were considered since they can best tackle the problem, suggest and analyze proposals, decide, implement and follow-up the resolution that was chosen. II. Market Situation Analysis 1. Opportunities threats analysis. A. Opportunities: †¢ There a high market potential on herbal-based astringent. ? Since all the current brands in the market were chemical-based, the concept of herbal-based astringent is an innovation. Astringent users have the tendency to switch brand. ? Astringent users were looking for brand that will satisfy their requirements, until the requirements meet, they will try and use different brands to look for the qualities and attributes of their â€Å"ideal† astringent. †¢ Market competition was not strong. ? Since the competition was not strong, a large part of the market was still no t captured the market segments. †¢ New brand entrants ? It will make the market to change and accept the concept of â€Å"natural† products. †¢ Consumers don’t have product loyalty. Marketing efforts leads to switching behavior. B. Threats: †¢ The market was not yet ready for â€Å"natural† products. ? Consumers didn’t have a strong grasp about the product being a natural. †¢ Eskinol has a large share in the consumers’ mind. ? It will hard to make the users to shift from Eskinol to Provive since 61% of the market currently using it. †¢ Current product has more reasonable price. ? Some astringent users were more concern about the price of the brands. Because Provive was in the introduction stage of the product life cycle it was expected to be costly. There is a possibility that a large multinational company with a market leader position in several hygiene categories was seriously considering entering the astringent market in the next five years. 2. Strengths – weaknesses analysis A. Strengths: †¢ VCP has a long-term relationship with the KM group of companies. ? Having KMC as a possible carrier of the ProVive penetration in the market will be easier since KMC is a well known nationwide distributor of consumer products. †¢ The Provive has a same attributes as the leading brand. If the product qualities and attributes were comparable to the leading brand, consumers will don’t care about what they will use because it’s the same. †¢ The package and the positioning statement were completely accepted by the FGDs. B. Weaknesses: †¢ VCP has no background in targeting consumer market. ? Since VCP was known as a manufacturing company that developing new product for industry use, it doesn’t have a strong impression to the consumer market. †¢ FGDs have difficulties in equating â€Å"herbal† as having â€Å"no additives†. ? Among the FGD, using herb s were perceived as â€Å"not natural†. Provive is not yet positioned compared with Eskinol and other leading brands. ? Since the product is to be launched, it needs a unique selling proposition. †¢ There is a perception about natural ingredients not effective. ? FGD participants believed that it will not enhance the efficacy of the products. †¢ The idea of the flip-top cap made the participants worried. ? They are concern about flip-top which might accidentally open and spill inside their handbags. 3. Product Life Cycle Since the Provive is a new product to be launched, it is in the introduction stage of the product life cycle. In this stage, VCP expenditures as well as KMC’s are high because of the need for a high level of promotional effort to inform potential consumers of Provive, induce trial of the product and secure distribution in retail outlets. 4. Target Markets Provive’s target markets were facial care product users belong to income class B and C between ages 21 to 30 years. It will cater on the two market segments – users of astringent as recommended by dermatologist or other professional’s vis-a-vis users of over-the-counter (OTC) astringents. Since most of the women care about their looks, facial care rituals were done at least twice a day involved a variety of product categories such as soaps, astringents, facial washes, moisturizers, facial scrubs, powders, creams, and skin whiteners. Promotions greatly affected the attitude of the consumers in buying the product and experiencing the product usage just elaborates what the packaging and advertisement of the products states. Packaging and promotions was the silent salesman that speaks for the product itself but the most important consideration was the proposed effect of the product to its user. We will write a custom essay sample on Case Analysis on Are They Ready to Put Avocado on Their Face? specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Case Analysis on Are They Ready to Put Avocado on Their Face? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Case Analysis on Are They Ready to Put Avocado on Their Face? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Having a proposed outcome would enable the consumers to choose the product that answers their desires. Still once the customer uses the product, this would make an impression that will determine what attitude he/she may tend to feel towards a particular brand because it was the best proof any product can offer. Needless to say, it was best to satisfy and give what your customers want and need. Satisfying the customers eliminated the idea of switching to another brand and strengthens the customer’s brand loyalty. 5. Product Positioning Figure 1. Product Positioning of Provive in the astringent industry. Provive which is a product of Vive Chem Philippines (VCP) was conceptualized as a â€Å"natural† product. Since it specifically targeted the facial care product users, being an astringent, made up of natural ingredients and available only at relative price as leading brand, had greatly influenced the perception of the buyer about the brand. It also helped the consumer to decide which astringent to choose, because it would not compromise the quality and its effectiveness. Since it was in the introductory stage, it was position in quadrant II. 6. Current Marketing Mix or Marketing Strategies a. Current product strategies Given that Provive is not yet introduce, most products currently in the market were primarily chemical based such as eskinol, ponds, splash, and tawas. Provive, which claimed an attribute of â€Å"relaxes stressed skin†, had six herbs as main ingredients and was conceptualized as a â€Å"natural† product. A bottle container with different sizes will be the packaging. The cap of the bottles is flip-top since all existing brands in the market used a screw caps. This kind of strategy made the product more attractive to customers and will give a new impression about astringent. III. The Case Problem What courses of action should Mr. Bautista and Mr. Tan implement in order to successfully penetrate the market for astringent? IV. Case Objective The  objective of analyzing this case is  to  design  strategic actions to communicate the product to the current and potential consumer, and to establish their profitable position in the market. V. Alternative Solutions to the Problem 1. Modify the formulation of the Provive astringent. Reformulation will make the product aligned with current offered brands chemically based. This alternative will directly compete with other brands since the competition lies on the attributes it can offer to the consumers. Another advantage of this alternative is that it can capitalize already on the ideas of the products successfully launched and marketed by the market leader and the market challengers. However, the disadvantage of this alternative is that the market leader had already positioned itself in the market, which will make it harder to penetrate the market. 2. Modify the idea of emphasizing the â€Å"natural† concept. This alternative will make it easier to communicate to the consumers that the Provive is a new product innovation of the astringent line with its additional add-ons –essential oil of the herbs. This alternative will not capitalize on being â€Å"natural† but on astringent that is with a distinctive feature that will as its platform edge over the existing products. 3. Do nothing about the product concept; retain its current formulation capitalizing on its uniqueness. This alternative suggests in capitalizing on being a new one, a better one that has additional and more beneficial features than the currently existing brands. This alternative will enable the Provive be in the pioneer in the organic based astringents. Nevertheless, this is risky since the Eskinol brand seems to stay in its formidable position in the market for a longer time. Evaluation of Alternatives Decision Criteria Weight Effectiveness 30% Efficiency 20% Ease of Implementation 20% Cost of Implementation 30% TOTAL 100% Weights: 76 – 100 – most acceptable, most beneficial, easiest to implement, least cost of implementation. 51 – 75 – more acceptable, more beneficial, easier to implement, moderate cost of implementation. 6 – 50 – moderately acceptable, moderately beneficial, not that difficult to implement, moderately high cost of implementation. 1 – 25 – less acceptable, less beneficial, difficult to implement, high cost of implementation. Table 1. Analysis of Alternatives based on the given criteria. |Alt |Effectiveness |Efficiency |Ease of Implementation |Cost of Implementation |T otal | | |(30%) |(20%) |(20%) |(30%) | | |Weights |Weights |Weights |Weights |Total | |1 |26. |14. 0 |15. 0 |3. 0 |58. 0 | |2 |28. 0 |17. 0 |16. 0 |4. 5. 0 |65. 5 | |3 |7. 5 |5. 0 |18. 0 |25. 0 |55. 5 | | VI. Recommendation Alternative 2: Modify the idea of emphasizing the â€Å"natural† concept. After the evaluation of alternatives, it is recommended that the VCP (Vive Chem Philippines) in cooperation with KMC (King Matches Corporation) implement the modification of the idea in emphasizing the â€Å"natural† concept. This alternative will make it easier to communicate to the consumers that the Provive is a new product innovation of the astringent line with its additional add-ons –essential oil of the herbs. This alternative will not capitalize on being â€Å"natural† but on astringent that is with a distinctive feature that will as its platform edge over the existing products. In terms of cost it will not consume perhaps cash out. In terms of implementation it won’t be that difficult to perform, since will not consider any revision of the formulation, only on the not set emphasis on its â€Å"natural† concept. In terms of effectiveness, we believe that it will be easier for the VCP to communicate the Provive to the consumers since it won’t be capitalizing on â€Å"natural† concept which seems difficult to communicate in the current market. VII. Proposed Strategies or Plans 1. Target Market The target market is still the facial care product users but this time it will be offered to the class D and E as well so that it can cater and focus on the larger bulk of the lower end class of the society – the masses. Also, 2. Product Positioning Competitor Positioning- the Provive is positioning itself as better than other existing brands of astringents since it contain natural ingredient, avocado, which contains essential oils that is good for the skin. This was the chosen product position since we are to capitalize on emphasizing its additional benefits which is its edge over the other brands. 3. Marketing mix – Alternative 2 is a short term strategy. We categorized it short term since we are to modify it again, perhaps when the market positively respond to the idea of having organic/ naturally occurring ingredients. Subsequently, we are to introduce the concept the idea of being â€Å"natural astringent† when the market is already prepared with this idea. a. Products Not to capitalize on the â€Å"natural† concept. b. Price* Its price will within the price range of the leading brand. c. Place of distribution Build an alliance with the intermediaries- supermarkets, drugstores and other distribution sectors that will be the agent for distribution and product promotions. This strategy will enable the Provive product to be in the selection in alignment with choices for the astringent users. The alliance will be an additional factor in promoting the product. d. Promotions* Distribute sample products on different areas where there are of potential market. This will directly promote the product to its potential consumers. Advertise through television, radio and print ads with an endorser. By hiring a product endorser who is well known and appropriate representation of the product will affect the consumer’s preference in buying an astringent. A celebrity having a feature of flawless and fair complexion is one of the best ways to promote the product more intensely. For this, we can select Maricel Soriano as the product endorser. *Introductory product strategy: rapid penetration – low price (relative to the imported astringents; in line with the price range of the current market leader-Eskinol) : high promotions. VIII. Future Trend The current market leader seems to be on its firm position for a longer time; this would be a negative influence to our alternative action since it will not give it a chance for the idea of innovation- natural astringent in the astringents line. The entry of the VCP into the astringent market was likely to trigger competitive reaction from existing players. It was also being rumored that a large multinational company with a market leader position in several personal hygiene categories – i. soap, shampoo, lotion, and cologne- was seriously considering entering the astringent market in the next five years. This could be possibly a threat for the company since it will be another big competitor for the company. The entrance of new astringent brands tend to change the market preferences and this could possibly positively influence the alternative actions that we have in order to attract positive response from the consumers and signifies that they are ready to emb race new innovations in the astringent line. IX. Contingency Plan Considering the future trends, it is recommended that they must do more competitive actions to in order to in order to cope with the future trends. They might have to consider the second best alternative formulated Modify the formulation of the Provive astringent. This could be alternative course of action that should be implemented when the market leader will still be on its firm position. This alternative of reformulation will make the product aligned with current offered brands chemically based. This alternative will directly compete with other brands since the competition lies on the attributes it can offer to the consumers. Another advantage of this alternative is that it can capitalize already on the ideas of the products successfully launched and marketed by the market leader and the market challengers. X. Marketing Management Lessons Marketers do not cater the whole market. This is because they cannot serve all customers in the market. The customers are too numerous dispersed, and varied in their buying requirements. So instead of serving the whole market they are positioning their selves to the most attractive market segment. They accomplished this by segmenting, targeting and positioning. In doing this, they can formulate strategic plans. Aside from doing this, marketers must also know the product life cycle. Products and markets have life cycles that call for changing marketing strategies over time. Different stages need different attention especially in the marketing matrix. For example in the introduction stage, in launching a new product, marketing management can set a high or a low level for each marketing variable, such as price, promotion, distribution, and product quality. Low Market Share High Market Share Low Price High Price

Education Vocabulary for English Learners

Education Vocabulary for English Learners Learn English vocabulary related to education to use when discussing various subjects at university. Words are categorized into different sections. Youll find example sentences for each word to help provide context for learning.   Subjects Archaeology - Archaeology explores humanities past civilizations.Art - Art can refer to painting or to to arts in general such as music, dancing, etc.Business studies - Many students choose business studies in these times of globalization.Dance - Dance is an elegant art form which uses the body as a brush.Drama - Good drama can move you to tears, as well as hold you in suspense.Economics - The study of economics might be useful for a business degree.Geography - If you study geography, youll know which country is located on any continent.Geology - Id love to know more about geology. Ive always wondered about rocks.history - Some believe that history is much older than we are led to believe.home economics - Home economics will teach you how to run an efficient home on a budget.Foreign (modern) languages - Its important to learn at least one foreign language in your life.Math - Ive always found simple math easy.Mathematics - The study of higher mathematics is required for a computer pro gramming degree. Music - Understanding the biography of great composers is an important part of studying music.Physical education - Children up to the age 16 should be encouraged to participate in physical education classes.Psychology - The study of psychology will help you understand how the mind words.Religious education - Religious education will teach you about the wide variety of religious experiences.Science - Science is an important part of a well-rounded education.Biology - Biology will help you learn how human beings are put together.Chemistry - Chemistry will help you understand how earths elements affect each other.Botany - The study of botany leads to an understanding of different types of plants.Physics - Physics explains how the real world functions.Sociology - If you are interested in understanding different cultures, take a sociology class.Technology - Technology is found in almost every classroom of a typical school. Exams Cheat- Dont ever cheat on a test. Its not worth it!Examine - Its important to examine all the evidence when drawing a conclusion.Examiner - The examiner makes sure nobody at the test cheats.Examination - The examination should last three hours.Fail - Im afraid I might fail the test!Get through - Peter got through to the fourth grade.Pass - Dont worry. Im sure youll pass the test.Take / sit an exam - I had to sit a long exam last week.Retake - Some professors allow students to retake tests if theyve done poorly.Revise for - Its a good idea to revise for any test you take by reviewing your notes.Study for - I need to study for a quiz tomorrow morning.Test - What time is your mathematics test today? Qualifications Certificate - He earned a certificate in computer maintenance.Degree - I have a degree from the Eastman School of Music.BA - (Bachelor of Arts)  She earned her BA from Reed College in Portland, Oregon.MA - (Master of Arts) Peter wants to take an MA in business.B.Sc. - (Bachelor of Science) Jennifer is working on a B.Sc. with a major in biology.M.Sc. - (Bachelor of Science) If you earn a M.Sc. from Stanford, you wont need to worry about getting a job.Ph.D. - (Doctorate Degree) Some people take years to finish a Ph.D.Diploma - You can earn a diploma to add to your qualifications.   People Dean - Alan is the dean of faculty at that school.Graduate - Hes a graduate of the local university.Head-teacher - You should speak to the head teacher.Infant - Some parents put their infants in day-care.Lecturer - The lecturer in law was very boring today.Pupil - Good pupils dont cheat on tests.Student - A good student takes notes during a lecture.Teacher - The teacher will answer any questions you have.Instructor - Hes an instructor of computer science at the high school.Undergraduate - The undergraduate had a great time at college.

Rates of Change Worksheets with Solutions

Rates of Change Worksheets with Solutions Prior to working with rates of change, one should have an understanding of basic algebra, a variety of constants and non-constants ways in which a dependent variable can change with respect to changes in a second independent variable. It is also recommended that one has experience calculating slope and slope intercepts. The rate of change is a measure of how much one variable changes for a given change of a second variable, which is, how much one variable grows (or shrinks) in relation to another variable. The following questions require you to calculate the rate of change. Solutions are provided in the PDF. The speed at which a variable changes over a specific amount of time is considered the rate of change. Real life problems as those presented below require an understanding of calculating the rate of change. Graphs and formulas are used to calculate rates of change. Finding the average rate of change is similar to a slope of the secant line that passes through two points. Here are 10 practice questions below to test your understanding of rates of change. You will find PDF solutions here and at the end of the questions. Questions The distance a race car travels around a track during a race is measured by the equation: s(t)2t25t Where t is the time in seconds and s is the distance in meters. Determine the car’s average speed: During the first 5 secondsBetween 10 and 20 seconds.25 m from the start Determine the instantaneous speed of the car: At 1 secondAt 10 secondsAt 75 m The amount of medicine in a milliliter of a patient’s blood is given by the equation:M(t)t-1/3 t2Where M is the amount of medicine in mg, and t is the number of hours passed since administration.Determine the average change in medicine: In the first hour.Between 2 and 3 hours.1 hour after administration.3 hours after administration. Examples of rates of change are used daily in life and include but are not limited to: temperature and time of day, rate of growth over time, rate of decay over time, size and weight, increases and decreases of stock over time, cancer rates of growth, in sports rates of change are calculated about players and their statistics. Learning about rates of change usually begins in high school and the concept is then re-visited in calculus. There are often questions about the rate of change on SATs and other college entry assessments in mathematics. Graphing calculators and online calculators also have the ability to calculate a variety of problems involving the rate of change.

Art Assignment Example | Topics and Well Written Essays - 250 words - 5

Art - Assignment Example This is just one detail that illustrates the more rugged lifestyle that he lives. His clothing also shows that he is not a well-dressed, civilized man of the eastern states, but instead wears leather and rough cloth as well as a beaten hat in a mixture of white man’s fashion with more Indian-style garb. He is not dressed for comfort or good looks, but rather for utility and difficult terrain and weather. The emotion in the picture has two polar ends. The rider is relaxed and wears an expression of serene dismay and his gaze is drawn to some object of concern. His horse, in contrast, is in a position of motion and exhaustion. The horse’s visible eye is bloodshot and wide-open, and also focused on something to the left that seems to be alarming. To add to the scenario, the rider clutches a rifle in his right hand. The overall idea seems to be that his life is a struggle, and that he lives dangerously. The painting is not so much detailed as blurred, and again suggests motion rather than stillness. Thus, Deas conveys an image of a man who lives on the go and is constantly looking over his shoulder while armed, representing the man of the Rocky Mountains and his daily

Leisure and Recreation Essay Example | Topics and Well Written Essays - 1000 words

Leisure and Recreation - Essay Example Also what new ideas you would bring to that particular sports program.   Worth 25 points   b) Is there one thing that you’ve learned this quarter that has changed your mind about recreation? What is it? How did it change your perception of recreation? Explain in a minimum of 350 words. Give a strong defense of your point of view. Tell me and your classmates why you feel strongly about your position.   Worth 25 points   Answer these 3 Questions on Leisure and Recreation   (Question #1)   What are the benefits of leisure to you? Explain?   (Question #2)   In your personal life, do you leave enough time for leisure and recreation. If so, what do you like to do? Explain.   (Question #3)   What trends do you see in the future for leisure and recreation?   Without a doubt, instructional sports are vital to the development of any organization. Instructional sports incorporate discipline, organization, and vital teamwork that is necessary in to thrive in real-lif e. It influences individuals to focus and train on a consistent basis and enjoy the competitive nature of it. In addition, instructional sports are pivotal it enables children to grasp rules and tactics that are associated with sports. It develops knowledge and skill that are undoubtedly crucial if an individual wants to pursue particular sport as their profession. One key element that is vital in instructional sports that is not found in any other recreation is the fact that it builds leadership and collaboration. These leadership skills are vital as they cultivate an aura of experience that most children lack in their life. With experience, individuals can portray their willingness to perform and excel in sports. However, the challenge in recreation sports is to seek instructors and tutors who truly understand the game and know how to mentor individuals. Without proper mentoring, individuals will not be able to taste the true essence of instructional sports. These dynamic skills e nable individuals to mature and embed these crucial skills in real life. Hence, instructional sports are critical since they are a foundation of forming discipline, organization, and collaboration. In order to enhance instructional sports, I would bring professional athletes to mentor these kids. I truly believe that these athletes possess experience and instincts that can be truly valuable to this program. In addition, I would give incentives for students if they achieve certain milestones. For instance, if they are playing competitive football, merits would be based on goals achieved in their position. Moreover, I would try to attach the socialization agent with instructional sports. Instructional sports require team dynamics. Thus, allowing peers to collaborate with each other in a social environment can truly add a new aspect to instructional sports. Lastly, I would add technology to instructional sports, visual game simulation to mimic real life situations in a technical settin g. My perception of recreation has changed in many ways. First and foremost is the fact that recreation sports do allow individuals to experience their passion for sports and compete at a decent lever. Many individuals dream of competing at a professional stage. Unfortunately, they might not possess the talent to play in the professional standard, but they can portray the love of the game through intramural sports. Individuals who have other priorities can truly indulge in recreational sports without feeling the pressure of succeeding.

Rampant Violent Crime Essay Example for Free

Rampant Violent Crime Essay Since my opponent didnt give any arguments, Ill first my arguments: 1.Violence was always there. Its not a new invention. Since the beginning of time, there has been violence. The first murder is mentioned in the bible. Much before there was even electricity. 2.If the violence you see on television causes you to act violently, each and every one of us (since most of us watch TV) would have been violent 3.Those who act violently are people which are naturally violent. The proof of that is that animals act violently too. animals do not watch TV. They act violently since they are naturally violent creatures. see more:solutions to crime People dont like to look to themselves when we think about our faults so we turn to a inanimate Scapegoat. While Television has violent programs, it is our decision whether or not to act on what we see or what we allow our children to watch. To blame tv is irresponsible, not taking responsibility to yourself. Virtually everyone in our society watches television, yet we dont have rampant violent crime rates. Violence existed long before the television and violent crime rates have actually dropped over time. That alone should invalidate any claim of a direct causal relationship. Unless you want to suggest that violence would be virtually non-existent if we had no entertainment, in which case youre being intentionally obtuse. What television show people have been watching for the last thousands of years? People have been killing people and committing crimes since the beginning of time. I ask an opponent to find one source linking TV to violence directly. Societies with TYs and societies without TVs have crime. Television was the scapegoat formed by the old thesis before the antithesis could roll it over. There is no distinction between right and wrong anymore. I see kids crying in the grocery store all the time, and their parents give them candy. For crying! They associate bad behavior with getting what they want. People who are used to getting what they want will become more aggressive. Teaching right from wrong early on will help with the situation, but it first lies with the parenting. After that, the school system needs to pick up on it. Television is entertainment. And its not the same with video games where people can argue that video games might make dumb kids think its ok to kill people. Most TV shows that have violence show what a bad thing it is, like the guilt and pain that can come from crime. Television has less connection to violence than paintball does to writers block. It is the things the people watch on television that influences them. If they watch an action movie and it doesnt have much friction (the bad guy being caught) the viewers might think I could do this! and get an idea of violent actions. In conclusion,it all depends on the show or movie somebody watches and that type of person. Television cannot cause any actions. Yes, we are influenced by our media. But Ive watched plenty of action-packed gory movies about fights and violence and never had the urge. Part of it is parents, part of it is schooling and local environment. Violence has existed long before the media and although the scope of it has changed, the causes could never be attributed to media. I cant agree with my opponent that Television is the leading cause of violence in todays society. Since my opponent didnt give any arguments, Ill first my arguments: 1. Violence was always there. Its not a new invention. Since the beginning of time, there has been violence. The first murder is mentioned in the bible. Much before there was even electricity. 2. If the violence you see on television causes you to act violently, each and every one of us (since most of us watch TV) would have been violent 3. Those who act violently are people which are naturally violent. The proof of that is that animals act violently too. animals do not watch TV. They act violently since they are naturally violent creatures.

Sequential and Simultaneous Linear Menus Essay example -- Finance, Cr

The user’s cognitive construction of a chore exemplify a set of probability as to what will be the result as well as what will lead to the result. With this in mind, we can see that menus structure or arrangement tend to focus on the user’s cognitive construction. Take for instance, when a person go the grocery store and when checking out and making payment for the item buy, the person will either pay in cash or use credit or debit card. Once the person decides to pay with the credit or debit card, after swiping the card in most cases the machine will ask if the person will be paying with debit or credit. In addition, if the person decides to pay as debit, the machine will ask if the person want cash back or not. The same can be said of an ATM. When using an ATM, the machine often asks if the person want to make a deposit, withdraw, or check account and many more. With this, we can say that menus are structures in such a way that the flow gives individual or user a tas k to accomplish their goal or goal. We can see why it indispensable that user is able to recognize the types of menus arrangement and the logic in which the menus flow. 2.0 Menus Selection Many researchers have anticipated theories about the different approaches that people across the globe use when they want to locate a recognized entry in an unordered list of options. Norman and Vandierendonck recommended that people could only process one menu at a time. This idea or recommendation that people can only process one item at a time could be related to sequential linear menu. However, they did not authenticate the low-level hypothesis empirically. Card S. K. the writer of â€Å"Visual search of computer command menus† proposed that people randomly choose which item t... ...see that for the most part, simultaneous menus layout overshadow sequential linear menus designs. However, the choices we may in choosing which type of design should be base not what would like to see and have your end users make on their daily or weekly basis. It should be base on the type of task and what you would like the result to be. For example, if you expect the user to be able to make multiple selections from either two or more menus, it would be wise to use simultaneous menus designs to enhance better performance. Furthermore, if on the other hand you want your target audience to just use or make one choice at a time, sequential linear menus would be a good deal. Let say for some reasons you want your menus design to be use for investigative undertakings, simultaneous would be a good choice in that situation because it provide continuous flow of summary.

Greek Mythology Newspaper Headlines

Hello, this is the most exquisite goddess of love and beauty, here to do my beloved job of creating love. So, this week we have advice for the lovely queen of the gods as she requested, but as she would rather not have her true name revealed, she asked to be called CheatedWife1 instead. Now, CheatedWife1, you have come to me saying that your husband Zeus, king of the gods, is a cheater and is always fraternizing with other women, mortal and divine. I must say, this is quite a sad revelation! Well, my advice to you is to try to catch these consorts, and show them just who is queen of the gods and rightful consort of Zeus! That’s it for today so see you next week with another section of advice! May love find you quickly! -AphroditeOlympus NewsThis week on Olympus, we have visiting the mortal Hercules, who will be attending the company of Lady Hera, as he was summoned. Hercules has been a wonder to the mortals, and a source of revenge for the Lady Hera because her husband Zeus is his father, and she isn’t the mother. His many extraordinary feats include: slaying the Nemean Lion, slaying the Hydra, capturing the Erymanthian Boar, slaying the Stymphalian Birds, capturing the Cretan Bull, obtain the cattle of the monster Geryon, steal the apples of the Hesperides, capture and bring back Cerubus, and many more so make sure to respect this mighty hero! Mortal NewsThis week the mortals have been involved in yet another war, one they call the Trojan War because the opposing sides are the city of Troy and the Greeks. Troy had managed to hide behind its high and protective walls for a long while, but eventually the Greeks broke through by sending a small force in the guise of a large wooden horse that they hid inside, then from there allowed the rest of their army entry and took down Troy. It has been confirmed that divine interference was the base cause of this war, although names will not be said in order to avoid a godly war. In other news the demigod Pers eus has managed to slay the hideous gorgon Medusa and take her head, a marvelous victory, for a mortal.SportsAs many of us gods and goddesses are already aware, the Olympic Games are approaching. The mortals have made this a religious event, and will pray to us for our help, but just a reminder: we must not interfere with these games as they are dedicated to Mighty Zeus and so he has decreed such. These games started with finding a priestess for the Lady Hera, but eventually became the event that involves both the mortals and us deities.

Schindler s List Essay Jayden

When the Jews started to be tortured and arced to work for the government and treated horribly Oscar took them in and saved them. He had to do something. During the war the Jews were killed without hesitation by the Nazi's. If people, like Oscar Schneider, had done nothing the Jewish population would have been much smaller. Ideologically, whoever wrote this source assumes not only that Oscar Schneider is a good man, but also that there is a such thing as a good person. The Bible says that all men are evil sinners at heart in saying, â€Å"for all have sinned and fall short of the glory of God†.The source is Ritter by a left wing person it would seem because they are assuming that some people are good (good from birth and then you control if you are evil or not) while right wing people believe people are born evil. The strange thing is that the source focuses on individual people to do something about a problem and not people as a whole. This source is most likely written by a left wing person who has analyzed the situation that was the Nazi's and decided that these people chose evil.Also they only way for the people who chose to do good that were individuals, of whom they must accept existed, as for them to act individually, and they did make a difference. Left wing people, such as this source, must accept that there are individuals in the world that make a difference for the better without hurting society. Now that it is established that there is not such thing as a good person, we must question what these people are then. These people are people who are sinful people, but they are doing good deeds.Although they are naturally sinful, they choose to do good either for the good of humanity or for their beliefs. If you define the source like this, then this would be a true statement. Evil will rule the world if us as individuals do not do something about it. Oscar Schneider saw something evil and he went and made a difference. He bought these people as sla ves and took good care of them. Although he was rich, he was still only able to buy a portion of the people.It was sick and horrible how it all went down. In the end, Oscar Schneider wept. He wept over the lives he could have saved if he had just sold some of his earthly possessions. We must see this and keep ourselves in check, for the Bible says in Matthew 6:19-21 , â€Å"19 Do not lay up for yourselves treasures on earth, here moth and rust destroy and where thieves break in and steal, 20 but lay up for yourselves treasures in heaven, where neither moth nor rust destroys and where thieves do not break in and steal. 1 For where your treasure is, there your heart will be also. † Oscar Schneider not only made a difference, but also learned that we need to not hold on to our possessions. To make a difference in the world we must not be focused on our own possessions. Instead of agreeing that the only thing necessary for evil to succeed is for good men to do nothing, we should say something else.We must say that the only thing necessary for evil to succeed is for us to let our hearts and minds go to whatever pleases us, whether that be rampant murder, child pornography or Nazism. Therefore we must push back. We must fight our desires and fight for a better world, no matter who you are, what gender, race, age or religion. A Christian has a better reason than an atheist, for the Christian has a reason to live for, but We must still push on and do what is best for our country and our nation, or we may be doomed to destruction.

Personality Traits Assignment Essays

Personality Traits Assignment Essays Personality Traits Assignment Essay Personality Traits Assignment Essay Personality traits can be defined as distinguishing qualities or characteristics of a person. Traits are a readiness to think or act in a similar fashion in response to a variety of deferent stimuli or situations. As we study in psychology, trait theory Is a major approach to the study of human personality. Trait theorists are primarily Interested in the measurement of traits, which can be defined as habitual patterns of behavior, thought, and emotion. The Myers Briggs short form test Is a test designed o measure psychological preferences In how people perceive the world and make decisions. After taking the Myers Briggs short form test, the test has concluded that I am slightly expressed Introvert, moderately expressed sensing personality, moderately expressed feeling personality, and moderately expressed Judging personality. The test has also concluded that I am a type JIFFS. The JIFFS type are Individuals whose primary Interest Is In the safety and security of those they care about, such as their family, their circle of friends, and their fellow co-workers. The JIFFS hype also has an extraordinary sense of loyalty and responsibility in their makeup and they seem to fulfill in a degree that they can shield others from the dangers of the world or their surroundings. After reviewing the test myself, I do firmly believe that the test is accurate from my answers. Although I was unsure how to answer some of them, I tried to put myself in certain situations that would allow me to answer appropriately to each scenario faced with. Also, the test states I am an introvert. However, I do feel I share an extrovert side as well. Yes, I am more focused n myself, primarily on my own feelings, mind, and affairs. On the other hand, I am also showing sides of an extrovert. I can be assertive at times and seek out excitement on a spur of the moment feeling. Over all, I do feel it was accurate. I found the test to be interesting to take because I never would have asked myself these questions, nor would I have taken the time to think of what I would do in certain situations. Its interesting to me to learn and see how I am measured on a personality traits test considering everyone scores at a different level.

What Is a P-Value

What Is a P-Value Hypothesis tests or test of significance involve the calculation of a number known as a p-value. This number is very important to the conclusion of our test. P-values are related to the test statistic and give us a measurement of evidence against the null hypothesis. Null and Alternative Hypotheses Tests of statistical significance all begin with a null and an alternative hypothesis. The null hypothesis is the statement of no effect or a statement of commonly accepted state of affairs. The alternative hypothesis is what we are attempting to prove. The working assumption in a hypothesis test is that the null hypothesis is true. Test Statistic We will assume that the conditions are met for the particular test that we are working with. A simple random sample gives us sample data. From this data we can calculate a test statistic. Test statistics vary greatly depending upon what parameters our hypothesis test concerns. Some common test statistics include: z - statistic for hypothesis tests concerning the population mean, when we know the population standard deviation. t - statistic for hypothesis tests concerning the population mean, when we do not know the population standard deviation. t - statistic for hypothesis tests concerning the difference of two independent population mean, when we do not know the standard deviation of either of the two populations. z - statistic for hypothesis tests concerning a population proportion. Chi-square - statistic for hypothesis tests concerning the difference between an expected and actual count for categorical data. Calculation of P-Values Test statistics are helpful, but it can be more helpful to assign a p-value to these statistics. A p-value is the probability that, if the null hypothesis were true, we would observe a statistic at least as extreme as the one observed. To calculate a p-value we use the appropriate software or statistical table that corresponds with our test statistic. For example, we would use a standard normal distribution when calculating a z test statistic. Values of z with large absolute values (such as those over 2.5) are not very common and would give a small p-value. Values of z that are closer to zero are more common, and would give much larger p-values. Interpretation of the P-Value As we have noted, a p-value is a probability. This means that it is a real number from 0 and 1. While a test statistic is one way to measure how extreme a statistic is for a particular sample, p-values are another way of measuring this. When we obtain a statistical given sample, the question that we should always is, â€Å"Is this sample the way it is by chance alone with a true null hypothesis, or is the null hypothesis false?† If our p-value is small, then this could mean one of two things: The null hypothesis is true, but we were just very lucky in obtaining our observed sample.Our sample is the way it is due to the fact that the null hypothesis is false. In general, the smaller the p-value, the more evidence that we have against our null hypothesis. How Small Is Small Enough? How small of a p-value do we need in order to reject the null hypothesis? The answer to this is, â€Å"It depends.† A common rule of thumb is that the p-value must be less than or equal to 0.05, but there is nothing universal about this value. Typically, before we conduct a hypothesis test, we choose a threshold value. If we have any p-value that is less than or equal to this threshold, then we reject the null hypothesis. Otherwise we fail to reject the null hypothesis. This threshold is called the level of significance of our hypothesis test, and is denoted by the Greek letter alpha. There is no value of alpha that always defines statistical significance.

Wizard of Oz Better as Book or Film Term Paper Example | Topics and Well Written Essays - 1500 words

Wizard of Oz Better as Book or Film - Term Paper Example However, this seeming recent trend actually has a long history. Examples of this exist as far back as the beginning of the film industry with Hollywood’s early interpretation of Tennyson’s poem â€Å"Enoch Arden† in 1911. Unfortunately, film representations such as this struggle desperately to provide an accurate recreation of text originally presented in novel form. The many fans of the Harry Potter series are fully aware that film, while interesting and entertaining in its ability to bring out certain elements of the story that might have been missed in the reading, can never duplicate the full depth and artistry of the novel. Yet translating book to film is not always fully detractive. Sometimes, film can add artistic elements that may or may not help to inform the meanings intended within the book. Because more recent films are able to dazzle with amazing special effects and digital imagery, it is better to compare a film of the past which was more limited to simply telling the story. To illustrate the differences between film and novel, then, it is helpful to compare something like Victor Fleming's 1939 filmic rendition of Frank L. Baum's novel The Wonderful Wizard of Oz both in terms of medium and zeitgeist of the age in which each were made. Numerous differences exist between the film and the novel, many of which can be said to be minor but which also tend to generalize significant details of the book. Clearly, the film is limited in its ability to tell the story because of time constraints. While the novel could be as long as it needed to be to properly tell the story, the film is limited to two or three hours at most before it starts losing the interest of the audience. It is for this reason that the more specific details of the book are lost within the film. However, the film adds additional components such as sound in the form of music and voice. This creates a stronger emotional draw than just reading the words. Throughout the f ilm, the actors are also able to provide a greater sense of personality as they carry thoughts and emotions through facial expressions and actions rather than simply in narration. Some changes were made purely as part of the zeitgeist and change of medium, such as changing the silver slippers from the book to ruby red slippers for the film. This change was made to take advantage of the new color film technology that was then being introduced in Hollywood and used as a distinguishing feature between Kansas and Oz. Changes in wording, such as transitioning from the Tin Woodsman found in the novel to Tinman in the film are reflective of the changes in language that took place between 1900 England and 1937 America. However, even such a small change causes the story to lose some of the artistic wordplay present in the book. While these are all small changes, larger changes are also present. In both presentations, book and novel, the story begins in a gray and drab Kansas, but this depict ion is quite different between the two mediums, again reflecting changing zeitgeist. In the book, Dorothy and her family are quite isolated to the point that Dorothy can "see nothing but the great gray prairie on every side. Not a tree nor a house broke the broad sweep of flat country that reached to the edge of the sky in all directions† (1-2). In the film, Dorothy is not quite as isolated as she is first seen making her way home from school along a dirt road on which she is able to interact with several other members of her community. Dorothy's house has also been changed from the simple "four walls, a floor and a roof" described in the book to a comfortable frame house in the film in which Dorothy has her own room indicating the family exists in a comfortable middle class

MGT Leadership and Ethics Unit 1 IP Essay Example | Topics and Well Written Essays - 1000 words

MGT Leadership and Ethics Unit 1 IP - Essay Example It is vital to note that during their day to day responsibilities, leaders make changes that would enhance their performance as well as the productivity of other employees. Such changes are not always acceptable to the employees or other managers. In this regard, a good leader should be in a position to address the challenges that arise from the organizational changes. One of the major ways of enhancing the productivity of the work force and increasing the profitability is by creating a culture of team work. Despite, the efforts by the CEO of one of my client organization to improve the performance of his firm, he is faced by resistance from some managers and employees. This paper seeks to analyze the situation and recommend the CEO on the steps to take. One of the major strategies that the CEO should emulate in order to effectively deal with the situation is to hold in-house meetings with his employees and educate them on the importance of team work. It is vital to note that some of the employees are not resisting the formation of teams not because they do want the idea but because they do not understand their relevance. One of the advantages of team work is that it results to the improved working relationship that enables employees to assist each other when faced with challenges. Additionally, team allows individuals to exercise their leadership qualities an aspect that provides them with opportunities to be promoted to senior level of management. The CEO should also engage with the employees during the formation of the team in order for each of the employee to feel comfortable. According to Nahavandi (2006), communicating with the employees and the managers is one of the initial strategies that the leader should adopt. In any organization, leading and managing are different aspects. While leading entails organizing the team members in order to attain the objectives of an organization, managing implies directing and giving instructions that should be strictly followed by the members of the team. Leading process is all inclusive where employees are free to provide their ideas to the leaders and the leaders can consult their team on certain issues. On the other hand, managing process does not allow for close intermingling between the managers and his or her teams. In his efforts to create a team-based empowered organization, the CEO is trying to lead his change initiative. As an experienced leader, he has noticed that there is lack of participation in the organization an aspect that other managers cannot detect. Contrary to the command and control style that other managers are adopting towards the employees, the CEO is focused at serving his customers effectively. In their studies on leadership in organizations Den and Koopman (2002), argues that a good leader should be focused at improving the productivity of his followers not by use of unquestionable instructions but by the use of all inclusive engagements with his followers. Based on t he resistance that the mangers are providing, the CEO can use different arguments to preside the managers. The CEO should advise the managers to resist from using the dictatorial style of management. This is based on the fact that apart from limiting the productivity and growth of the employees, the firm will not effectively compete with other firms that have now turned into team works. Similarly, the CEO should encourage the managers to emulate team work based

It's about IAS 17 and details see in document file Essay

IAS 17 Proposed Changes in the 2013 Exposure Draft - Essay Example The lessees are advised against recognizing assets as well as liabilities that result from operating leases. That concept has over time attracted the attracted significant request from users of financial statements as well as others to enhance changes that will ensure that lessees are upheld to recognize liabilities as well as assets in the financial statements. The IASB, as well as FASB, engaged in a joint project that focused on developing the relevant measures to ensure that lease assets will be recognized in the statement of financial position. The two bodies deliberated on revisiting the 2009 Exposure Draft that was issued in 2009 to seek preliminary views and FASB accounting Standards update issued in August 2010 to enhance forming an Exposure Draft in 2013 (Ellis, 2014). The proposed Exposure Draft of 2013 will only affect entities that engage or are engaged in lease irrespective of some specified scope exemptions. The Exposure Draft 2013 would supersede IAS 17 leases in IFRS. The primary principle of the proposed requirements is that a company will ensure recognition of assets as well as liabilities that result from lease agreements. The proposed requirements serve as a way of improving the existing lease requirement that fails to require lease assets together with liabilities to be recognized by the majority of lessees. The principle will, therefore, require lessees to ensure recognition of assets as well as liabilities for leases that possess a maximum possible term of more than one financial year (EFRAG, 2013. A lessee will have to recognize the lease liability as well as the underlying asset for the lease term. In recognition, measurement as well as the presentation of an entity’s expenses.

Marketing and sales strategy of Juicy Fruit Smoothies

Marketing and sales strategy of Juicy Fruit Smoothies This opportunity analysis document identifies and summarises the background, status and future plans for the creation for Juicy Fruit Smoothies Ltd. This idea is Juice and Smoothy Bar which is seen in most shopping centres, cinemas and department stores. This new type of business will offer the consumer a wide range of beverages ranging from soft drinks to fruit flavoured beverages with nutritious ingredients. In addition, this new business will sell a variety of ice creams and chocolate. Beverages are among the most sellable items that people can offer. Selling beverages like concentrate juice, vitamin c juice and nectar juice is most profitable during the summer where a frozen juice or smoothie drinks can be refreshing relief from the heat of the sun. This is the reason why it will be a good idea to start a business selling juice fruit and smoothie drink if seeking a good and profitable starting start up business. The Juice and Smoothie brand has been has been a  successful product brand all over the world. Juicy Fruit Smoothies Ltd will use 100% nutritious fruits to promote a healthy advertisement campaign and attract conscious health goers. This business will open one juice and smoothie bar and will continue to expand in shopping centres, entertainment spots, transport companies and gyms.   Juicy Fruit Ltds start up cost is à ¢Ã¢â‚¬Å¡Ã‚ ¬71000. The main source of the cost is from the general operating expenses such as payroll, suppliers, insurance, advertising and other overheads. The remaining costs are the overheads that are normally associated with opening up a premise. We need an investment of about à ¢Ã¢â‚¬Å¡Ã‚ ¬100,000 to get the business started. The start up assumptions is illustrated below: Start-up Funding Start-up funding for expenses à ¢Ã¢â‚¬Å¡Ã‚ ¬54000 Start-up assets funding à ¢Ã¢â‚¬Å¡Ã‚ ¬17000 Total Funding Required à ¢Ã¢â‚¬Å¡Ã‚ ¬71000 Assets Non cash assets from start-up à ¢Ã¢â‚¬Å¡Ã‚ ¬5000 Inventory à ¢Ã¢â‚¬Å¡Ã‚ ¬2000 Long Term Assets à ¢Ã¢â‚¬Å¡Ã‚ ¬10000 Total Assets à ¢Ã¢â‚¬Å¡Ã‚ ¬17000 Liabilities Long Term Liabilities à ¢Ã¢â‚¬Å¡Ã‚ ¬100000 Total Liabilities à ¢Ã¢â‚¬Å¡Ã‚ ¬100000 Start-up Requirements Advertising à ¢Ã¢â‚¬Å¡Ã‚ ¬5000 Insurance à ¢Ã¢â‚¬Å¡Ã‚ ¬2000 Marketing Promotion à ¢Ã¢â‚¬Å¡Ã‚ ¬5000 Payroll à ¢Ã¢â‚¬Å¡Ã‚ ¬40000 Repairs Maintenance à ¢Ã¢â‚¬Å¡Ã‚ ¬1000 Shipping Delivery à ¢Ã¢â‚¬Å¡Ã‚ ¬1000 Internet à ¢Ã¢â‚¬Å¡Ã‚ ¬1000 Total Start-Up Expenses à ¢Ã¢â‚¬Å¡Ã‚ ¬54000 Start-up Assets Start-up Inventory à ¢Ã¢â‚¬Å¡Ã‚ ¬2000 Other Current Assets à ¢Ã¢â‚¬Å¡Ã‚ ¬5000 Long Term Assets à ¢Ã¢â‚¬Å¡Ã‚ ¬10000 Total Assets à ¢Ã¢â‚¬Å¡Ã‚ ¬17000 Total Funding Required à ¢Ã¢â‚¬Å¡Ã‚ ¬71000 Objectives The objectives of Juicy Fruit Smoothies Ltd  are the following: Create a state-wide sales staff. Establish strong sales revenue by 2013. Maintain tight control of cost and operation during expansion. To successfully expand our products Mission Statement Juicy Fruit Smoothies Ltds mission is as follows: Quality: Our fruit juices are the highest quality, most nutritious food productsbecause we will accept nothing less. Innovative: Our products have always been in the forefront of the health and nutrition wave. Innovative products, state of the art manufacturing, quality assurance and industry expertise are the bases for our past and future successes. Integrity: Our customers depend on the quality of our juice products. Our commitment to the highest standard is the foundation of our customers trust in Oasis Juice.  Delivering freshly made juice to consumers depends on extensive cooperation and mutual reliance between supplier and retailer. We stand behind our product, our service and our word. Company Description Business Definition Juicy Fruit Smoothies Ltd will offer a range of smoothies, juices and energy drinks. Juicy Fruit Smoothies Ltd will have over 50 different flavours that can only be bought in this store, while still selling the already popular ones, such as Power Punch. These refreshment drinks are healthier than soft drinks as they are made from real fruit and blended together to make the smoothie. In order to make these smoothies we will use frozen fruit. Put it in the blender along with some frozen yogurt for thirty seconds and the smoothie is ready to serve. It is really simple and speedy method but it creates a great tasting product. Long Term Aim of the Business Juicy Fruit Smoothies Ltd will be a great opportunity to enter the food and beverage industry providing the consumer with another business to choose from when they decide on their commodities. The main long term aim of the business is to provide excellent customer satisfaction, be miles ahead of the leading competitors and to be profitable. Many people like smoothies and other sweet like products but Juicy Fruit Smoothies Ltd will provide much healthier options that will assist in the competitive advantage. New smoothie recipes will be implemented as time goes on and more promotions will be on offer. Key Features and Benefits Key Features of Juicy Fruit Smoothies Ltd will include: Skilled staff who are aware of the need for high quality in every smoothie Online service where customers will be made available of the ingredients in each smoothie and also the weekly special offers, without having to go into the store. Key Benefits to customers will include: Great tasting drinks made in front of your eyes Quick service Ability to sit down in store and enjoy your smoothie Small Large Size (low prices) Huge selection of flavours Juicy Fruit Smoothies Ltd plans to be as customer friendly as possible and therefore will offer lower prices than the competition. We will welcome criticism from customers on how we can improve our products and of possible different flavours of smoothies. We believe that this will be a great success as we will be giving the customers exactly what they want. The customer will also be able to decide in the store what fruits they want in their smoothie, without the need for the recipe being in use. However, we will have to charge a slightly higher price in order to provide this service. We will be the only company to provide this service and we think that it will be extremely popular. As people are increasingly trying to eat healthy we feel that now is the perfect time to get into the smoothie market. We have a wide range of target outlets such as coffee shops, sandwich bars, gyms, sports clubs, health clubs and hotels, as well as having stores of our own in shopping centres throughout the country. Most people know that fruit loses its nutritional content over time however what most people dont know is that this loss occurs within minutes. Therefore, it is crucial that the ingredients be as fresh as possible in order for the customer to receive maximum benefits. Juicy Fruit Smoothies Ltd has taken this under consideration and has a system that is focused on maximising freshness. Value Proposition At the minute there is no company providing the customers with high quality fresh smoothies at a low price. The recipes are very limited and the prices are high. Juicy Fruit Smoothies Ltd will be the first smoothie bar that offers a wide range of smoothies at affordable prices. Products Juices/Smoothies Energy Drinks Ice Cream Sweets/Chocolates Analytical Spending and Outsourcing Juicy Fruit Smoothies Ltd has a need for analytical spending in order to find out what kinds of fruits and smoothie flavours people are looking for. The major areas that would need to be analyzed would have to be: types of fruits, recipes, ice cream flavours, and potentially meals in the future. At this point in time Juicy Fruit Smoothies Ltd should be focusing on spending for research into what kinds of fruits people in the area would desire. Juicy Fruit Smoothies Ltd should also focus on trying to analyze how they can transport fruits from areas at a low cost. This would entail finding good transportation routes, good areas to find quality fruits, and also how to go about getting them for a decent price. Through these tests Juicy Fruit Smoothies Ltd should be able to figure out a way to get a good quality product thus giving them an advantage on the competition. It would be good for them to try to outsource the testing for recipes to outside service providers. This would allow them to get a more wholesome perspective on what kinds of blends to use in the smoothies and also would allow Juicy Fruit Smoothies Ltd to be more forward looking and potentially expand into the global market at some point in the future. This way they do not have to focus completely on just the local area for business and will be able to become more profitable through expansion. Barriers to Entry Products The Smoothie and Juice Bar industry is a successful industry will many businesses doing quite well despite the economic downturn. The main competitors such as Zumo already are a global brand and would have more stakes in the market and experience. That alone may cause concern for the success of Juicy Fruits. Loyalty to Customers In any market or sector it is known that customer satisfaction gives a better competitive edge for businesses already in the market. Since firms that have a high reputation and have built up their clientele over the years, the customers will remain loyal to that business which gives that business a competitive advantage. Economies of Scale Large and more experienced businesses may be able to operate more efficiently due to minimal costs. These businesses are also more experienced because of the length of time spent in the sector thus giving them more of a competitive advantage. SWOT Analysis Strengths: The Smoothie Juice market is a widely known and successful industry Juicy Fruit Smoothies Ltd will provide quality products than the leading competitor including fresh fruits Chocolate: Cadburys and Nestle will be our suppliers Drinks: Red Bull Coca Cola Smoothies: Fresh Fruits with nutrients Professional products that will be sold to colleges, schools, restaurants and gyms Successful due to the unquestionable ability to provide top of the range products including healthy options. Weaknesses: Our rival companies like Zumo and Innocent may have a better stake in the market and more experience along with knowledge. The competitors may formulate new tactics for the new entrant Juicy Fruit Smoothies Ltd Opportunities Future developments in the smoothie recipes and further business expansion Provide allergy free products such as peanut free drinks and chocolates Threats The major competitors such as Zumo Innocent Any contamination to the food supply and shortages Possible increase in supplier costs# Strategy Implementation Summary Juicy Fruit Smoothies Ltd will penetrate the smoothie and juice beverage industry by creating and deploying new smoothie and juice products and brands. The business will also locate in a logical and more accessible area. Shopping Centres Gyms are the busiest places that a lot of consumers go to for recreation. Since that Juicy Fruit Smoothies Ltd is promoting healthy beverages it is a right step in locating in a gym. We want to let the customer experience a fast and friendly service without the inconvenience of waiting too long for their purchase. The business is for a customer that wants a quick drink on the go and who wants to get in and out fast. Juicy Fruit Smoothies Ltd has identified that the market is busy and the potential target customers will range from school and college goers to business people who will be passing by the juice bar at regular intervals and that is why location is a number one success pattern. In addition to providing a quality product and an extensive menu of delicious items, to ensure customer awareness and loyalty, as well as positive public and media support, Juicy Fruit Smoothies Ltd can continue to offer more promotions if it deems to be a successful juice and smoothie bar. Strategy Pyramid Juicy Fruit Smoothies Ltd strategy is to show people that JF has an excellent product, convenient accessibility, and with a community benefit. To execute on this strategy, Juicy Fruits will be locating its bars at easily accessible with the Dublin area. Juicy Fruits will be pricing its products competitively and training the staff to the highest standards in the country In doing so, Juicy Fruit Smoothies Ltd has to: Provide a customer with a quality product at a competitive price Provide the customer with a more convenient method for obtaining their desired product Demonstrate how Juicy Fruits appreciates customer loyalty buy offering promotions, coupons, loyalty cards, etc. Continue to implement future marking strategies and to ensure that Juicy Fruits will be ahead of the leading competitors Identify future developments and possible merging with other retail companies such as Spar or Centra Continue will some market research in the area of customer satisfaction. Are the customers satisfied with the level of service? Are they happy with the products? Any feedback? This could be done through feedback cards. Strategy Pyramid.jpg Market Analysis Target Market The target market is vast, covering almost all demographics, with an emphasis on the age group of 15-35 i.e. older school goers, students and young professionals. Thus locating the franchises near colleges, shopping centres and in town is important. Perhaps it might also be beneficial to cooperate with a current institution in Ireland for the start up of the company, i.e. cooperate with a shop, such as Centra or Spar, using their well known brand name to help solidify the name of this new franchise. This again would result in an addition to the already high start up costs, but it may well be the smartest and most effective route forward. An in depth researching of the market prices would also be needed and Juicy Fruits would most certainly have to charge less than its competitors in order to gain a foot hold in the market. This might have to be continued for several months/years in order to persuade people away from companies like Zumo. This would result in low income for the first few accounting periods and with the high start up costs the margin for a healthy profit in the first two years is very low. However, all of this being said, the fact that there is only one other Smoothie and Juice Bar company out there in the market in Ireland at the moment means the potential for a new company is excellent, as long as an efficient strategy is put in place to effectively corner a section of the health food market. Market Segmentation The effects of the industry affect how we will have to market, as well as what services/products we will have to offer in Juicy Fruit Smoothies Ltd. For example, we will have to separate our juice and smoothie products from others as well as focus on their weaknesses and exploit them. The major competitors we have in the beverage industry are cafes and corporations such as Starbucks. Juicy Fruits will have to be sure to specify how much healthier their product is in comparison to coffee and why it is a better choice. This will hopefully allow for them to attract customers away from the competition as well as allow them to gain a solid foothold in the market. Geography segmentation is not a very large part of Juicy Fruit Smoothies Ltd concerns. The target market/customers for the company are a very large range that doesnt target anyone in particular. Just your average people, the only part of the geography that would be major is being sure to be in a densely populated location such as in downtown Dublin or directly on/near the campus. Now we will look at the different tiers that Juicy Fruit Smoothies Ltd would be concerned with. Tier 1 (Industries Juicy Fruit Smoothies Ltd can leverage on their own) Fruit and Smoothies Ice Cream Tier 2 (Industries that can be leveraged with help from a partner) Recipes Organics Tier 3 (Future industries to get involved in) Food (full meals) Vegetables Fitness Competition The two main competitors in this industry are Zumo and Innocent. Zumo has been in Ireland since 2001 and are the largest juice and smoothie bar chain in Europe, with over 100 bars in 13 countries. Their company is extremely similar to ours as they make up their smoothies in store also. We will have an advantage over Zumo as we will have a greater selection of smoothies and also the customers will have the option of choosing the fruits that go into their smoothies. We expect to steal a lot of their customers due to this. Zumo is already a well established company and have had the luxury of charging high prices for their product and having a huge mark-up. In order to break into their market we intend to have cheaper prices and also have special offers weekly. E.g. For one week have the Power Punch smoothie at à ¢Ã¢â‚¬Å¡Ã‚ ¬1.50. This is extremely good value and although we will not be making that much profit off this deal, we expect that it will attract customers into the store and also that we will sell quite a large amount of the products on special offer. Innocent is a UK based company which was founded in 1999. They provide smoothies and juices also, however the key difference between our company and theirs is that we intend to make ours fresh in store whereas their product comes readymade in cartons and plastic bottles. Their product is sold at a cheaper price than ours however a lot of the goodness is lost in the smoothie and also the majority of people find that it doesnt taste as nice as the freshly made smoothies. Competitive Advantage Juicy Fruit Smoothies Ltd will be successful if it is able to satisfy the key customer criteria. This includes: high quality product, affordable prices, speedy and friendly service. It will have advantages over other smoothie providers for the following reasons: Juicy Fruit Smoothies Ltd has a keen interest in satisfying the customer, and therefore spends time perfecting their recipes. The wide range of flavours that Juicy Fruit Smoothies Ltd will provide should satisfy all tastes. The customer will have the ability of choosing what goes into the smoothie on off chance that there isnt a recipe that suits the customers taste. We will provide high quality smoothies in less than a minute. This speed is vital in order to compete with the competitors as customers will not be willing to wait for over 5 minutes for their smoothies. This time will be increased drastically if there is a queue. Therefore it is vital to us that the smoothie is made and in the customers hand in two minutes. This speed is also good for the quality of the product. As outlined earlier, the nutrients leave the fruit within minutes, therefore this process keeps our product as healthy as possible also adding to its appeal. Marketing/Sales Strategy Marketing Strategy The Fruit Juice and Smoothie bar market is currently occupied, in Ireland, by one major company, Zumo. The Zumo chain of bars is, at present the only realistic competition to the introduction of a new franchise of smoothie bars. The creation of the new chain Juicy Fruits would most certainly result in direct retaliation from this major competitor and plans must be put in place to differentiate the products that Juicy Fruits intend to sell from those of Zumo. Similarly, other areas of competition, such as coffee houses like Starbucks and Insomnia must be planned for. An emphasis on the healthier aspects of a smoothie over things like coffee must be stressed in an early advertisement campaign. As there is only one major competitor in this area there is obvious room for growth in the market. An informative and cost effective advertisement campaign would be essential and would have to be run early in the life of the company, perhaps even before the first Smoothie and Juice bars opened. This obviously will result in a high start up cost; however the lack of any effective advert campaigns currently from Zumo would result in excellent market coverage for said ad campaign. Market Share Due to well established companies already in this market, we expect to initially have a small market share. However, once we have an advertising campaign in place we expect this to rise to approx 5% within one year. Advertising and Promotion As already stated, it would be essential to run an informative advertisement campaign early in the companys development. This would be necessary in order to corner the market early on in the business development. It would be my recommendation to run this advert campaign before the first store opened its doors in order to generate some anticipation and create a slogan about the new franchise. It would also be wise to run discounts and offers for the first few weeks of existence, in order to draw in more potential customers. Deals would have to be good enough to pull current Zumo customers away from their usual purchases. As Ive said in the above section, forming a partnership with a well established company would be very beneficial to the future development of the franchise. This would convey some trust towards the company and perhaps add loyalty to the brand name from those already loyal to the shop that Juicy Fruits will now operate out of, (Centra, Spar etc.) Getting the correct theme for the Smoothie and Juice Bars will also be essential. The current competition, Zumo, uses green and yellow as their main colours and is very easily distinguishable. Juicy Fruits would have to also use colours that suggested healthiness and fruitiness, without using the same colours as Zumo. It is essential that Juicy Fruits remains differentiable from Zumo. I would suggest the use of blues and reds on all things Juicy Fruit; this would strongly differentiate the franchise from the competition, and suggests a cool, healthy atmosphere. An advert campaign would get people buying smoothies instead of other commodities such as coffee should also be run, targeting young professionals. It should be noted that, in the morning, a full smoothie has just as much energy providing substances as coffee, and is substantially healthier. This campaign should be run later in the companys development, as the already high start up costs do not need to be added to from the get go. It should also be made clear that our smoothies and juices are significantly cheaper than the competition (and we will have to make this the case, at least in the first one to two years of the companys life) in order to draw potential clients out from Zumo and bring them in to us. High quality produce would be required, with an emphasis on fair trade fruits in order to increase popularity with the public. Perhaps a companywide statement saying Juicy Fruits will only buy fair trade produce would be in order. This would also be an excellent selling point for the new business and would hopefully draw in new customers. Sales Strategy The promotional and marketing side of the business will be about à ¢Ã¢â‚¬Å¡Ã‚ ¬1000. When the company is set up the business will then open up with promotions such as a buy 1 get the 2nd at half price offer. This type of strategy has been very successful with food and beverage industries and I have no doubt that this type of strategy will give Juicy Fruit Smoothies Ltd the start-up success it needs Pricing I have analysed the pricing scheme for Juicy Fruits competitors along with our prices which are as follows: Juicy Fruits Zumo Smoothies à ¢Ã¢â‚¬Å¡Ã‚ ¬3 large, à ¢Ã¢â‚¬Å¡Ã‚ ¬2 small Smoothies à ¢Ã¢â‚¬Å¡Ã‚ ¬4 Energy Drinks à ¢Ã¢â‚¬Å¡Ã‚ ¬1.50 Energy Drinks à ¢Ã¢â‚¬Å¡Ã‚ ¬3 Soft Drinks à ¢Ã¢â‚¬Å¡Ã‚ ¬1.50 bottle, à ¢Ã¢â‚¬Å¡Ã‚ ¬1 can Soft Drinks à ¢Ã¢â‚¬Å¡Ã‚ ¬1.70 Ice Cream à ¢Ã¢â‚¬Å¡Ã‚ ¬1.20 Ice Cream à ¢Ã¢â‚¬Å¡Ã‚ ¬1.50 Fruit Juices à ¢Ã¢â‚¬Å¡Ã‚ ¬1.00 Fruit Juices à ¢Ã¢â‚¬Å¡Ã‚ ¬1.50 Chocolate à ¢Ã¢â‚¬Å¡Ã‚ ¬1.00 Chocolate à ¢Ã¢â‚¬Å¡Ã‚ ¬1.30 From the table above, Juicy Fruits pricing scheme is quite better and attractive than Zumos pricing scheme. Zumos products are much more expensive than Juicy Fruits which would help the consumer on choosing a product for less. It would be a decision of supply and demand. Research Development In the food and beverage industry, the requirement for RD is a crucial element as it involves checking your competitive advantage and also keeps tabs on your competition. Juicy Fruit Smoothies Ltd will be providing new smoothie recipes and will require more market research to ensure that these recipes have not been already invented. If and when a new recipe is invented patents, copyrights and branding legal requirements will need to put in place. If the new inventions and products are not legalised then anybody could take the products and use them for their own. With legalisation, this helps to eliminate this with the legal system. Staffing Operations Management (including Board) Organisational Chart Staffing Training Plans With Juicy Fruits the recruitment and employment procedures will be like the same as many other businesses. The main procedures that this business will take will be an interview, performance appraisal and there will be a trial period. The main key areas that Juicy Fruit Smoothies Ltds employment procedures will undergo will be: Conduct a job analysis and determine what the responsibilities of the job will be Determine what skills are needed to carry out these responsibilities Draft an advert Candidates to be chosen based on interview performance, availability and references At the end of about six months there will be a performance appraisal which will evaluate the job performance of each staff member in order to extend his/her employment The performance appraisal will help to: Inform employees on the status of their performance Check to see if the employee might require more training Identify personnel decisions; to analysis salary increases or bonuses Assess and provide communication between the employee and administration The trail period will be for one month and upon completion of that period there will be a small performance appraisal as mentioned above. Since the Juicy Fruit Smoothies Ltd is just starting up, there will be minimal amount of staff that will be required until the business expands which will then be a requirement to hire addition staff. Personnel Management Juicy Fruit Smoothies Ltds management team will consist of a Director, an Operational Director, a Managing Director, and Accountant, General Manager a Supervisor. In order to deliver efficiency to the consumer it is critical that the products and machinery is up and running and that everything is fully operational. The Board of Directors will be as follows: Director (Stiophà ¡n Mac Suibhne) Operational Director (Padraig Sheehan) Managing Director ( Barry Cunneen) Accountant ( Jesse Dunham) Operations The main operational requirements for Juicy Fruit Smoothies Ltd will include: Location for the business Staffing Inventory Functional Website (for promotional purposes) It is imperative that staff be fully trained on the equipment to include manual handling training and healthy and safety before the initial opening of the business. All legal requirements will need to complete before opening. Factors Determining Success The main factors that will determine the success and future success of Juicy Fruit Smoothies Ltd are: Competition it will be important for me and my colleagues to keep an ongoing track of the businesss competitors in order to reach full market potential. Since that Juicy Fruit Smoothies Ltd already has competition with some main companies offering the same type of products, it will be our job to continue to expand the business and continue to offer bigger and better offers and products. Reducing Overheads ensuring that the overheads will remain low will be our top priority and will continue to be a business objective. The main methods of reducing costs will be both change insurance requirements and cutting supplier costs as the business continues on. Development for Juicy Fruit Smoothies Ltd as already mentioned, Juicy Fruit Smoothies Ltd will expand from one premises to many others pending the success within the first year of business. Market research such as surveys or questionnaires may provide feedback on our products and help to assess customer satisfaction High Customer Satisfaction customer satisfaction is the top success factor for this business and it will operate a boomerang approach to returning customers if they are kept happy with the products and service. Other Operational Factors The main operational factors that need to be addressed are: Quality Assurance: Keeping the products and customer service up to date will be a main priority. Location: Juicy Fruit Smoothies Ltd will need a location in either a shopping centre or a gym to start up. Many of these jui